31. Search Engine Optimization (SEO)

The objective of search engine optimization (SEO) is to increase a web site's traffic counts by ranking very high in the search results for the keywords in the search query. SEO makes the site's content worthy of higher search engine ranking by being more relevant and competent than the competitions. To learn more about SEO, visit the following link:

http://en.wikipedia.org/wiki/Search_engine_optimization

To learn about SEO process with Google, click on the following URL:

http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35291

31.1. Index Your Site with Search Engines

It can take several weeks for Google and the other search engines to index your site in their search results.

To accelerate this process, you can submit your website to search engines manually.

A. Index your site with Google

Submit your site to Google manually from the link:http://www.google.com/addurl

B. Index your site with Bing

To index your site with Bing, use the following link.

http://www.bing.com/webmaster/SubmitSitePage.aspx

C. Index your site with Yahoo

To index your site with Yahoo, use the following link.

http://siteexplorer.search.yahoo.com/submit

The next step is to get ranked in the search results. Remember that there are many factors that search engines use to rank websites. Descriptive page title, meta description, meta keywords play very important role in the ranking. Popular keywords like “Website Design", “musical instruments” are very difficult to top ranked, compared to more targeted keywords like "musical instruments in Houston". Visit section 22 of this help section to find more about setting these.